As a designer for K-Performance, I managed the website design using the double-diamond process and collaborated closely with a developer.

Initially, I conducted user research and competitor analysis to understand the target audience and identify best practices. I then synthesised findings to outline key user needs, created personas, and user journey maps. I developed high-fidelity prototypes in Figma and iterated designs based on feedback. After finalising the design, I handed off detailed specifications, worked in an agile environment for updates, and conducted QA testing.

Despite a tight two-week timeline, effective communication and clear responsibilities allowed us to complete the project on time, resulting in a visually appealing and user-friendly website that met the client's goals. The final product features intuitive navigation, a clean, modern aesthetic, and a seamless user experience.